SEO Services

The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

There's no college program to train an SEO, few industry standards, and many misconceptions and outdated ideas connected to the industry. Professionals in this industry break into their positions through experience, success, research, and trial and error.

Search Engine Optimization "SEO" is a much used term however without a realistic job description that clearly sets out your expectations in this fast changing enviromnent you may run the risk of hiring someone with an "out of date" skill set and approach.

We would say that the role of the SEO manager has developed hugely since the early days of the internet.

SEO was established in the early days. As soon as there was content on the web it needed to be found - as quickly and efficiently as possible - and so website optimization developed and along came the seo specialist

The best candidates and jobs are now strategic as well as technical and analytic. A big challenge that deserves some big personal performances. In fact it makes you wonder if the simple term "SEO" does the job justice any more?

As the internet has grown in size and sophistication so has the role of the SEO expert. In the early days it tended to be very on-site focussed e.g. :-

• Key word research
• Directories
• Sitemap building and submit
• Original material and content
• Make the architecture search friendly

The SEO's skill set

• Experience with Google and Bing's services, including Analytics and Webmaster Tools
• Experience with Google's Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade

Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media